Macbeths was the winner of the Food, Soft Drinks and Alcoholic Drinks category and received a highly commended in the specialist on-line retailer category, as well as being a finalist in the independent online retailer category.

“These are amazing awards for us and we are really pleased at being in the mix with some big national names such as Waitrose, Majestic and Abel and Cole.  We have worked extremely hard in conjunction with our web designers and this work now seems to be paying off.”

Metazoa and 27BITS, commissioned to build the Macbeth’s website, were challenged primarily to facilitate shopping from Macbeths through the site but also to both educate and entertain its visitors.  “We were essentially looking for an innovative and feature rich website but on a tight budget and to a tight timescale.  We were fortunate that Pete Urwin at Metazoa and Craig Moir at 27BITS, working together met and exceeded expectations in the delivery of the site.  The site was also part funded by Highlands and Islands Enterprise, without whose assistance the project would never have got off the ground.  It is a good example of how a number of companies have come together to deliver a project."

Since the site has been up and running, the site has helped increase online sales by 40% as well as raising the profile of Macbeth’s helping it to reach a wider market. This is really important for us and our local supply partners as it strengthens demand for quality Moray products at realistic margins.